Book Review – Zen of Social Media Marketing
This post provides a quick overview of Shama Hyder Kabani’s book, the Zen of Social Media Marketing. But if you don’t want to read the full review, here’s the short version: Buy this book! Quick Specs...
View ArticleBoost Your Success! Use a Social Media Checklist
Anyone who knows me knows I’m all about process and procedures and implementing tidy ways of getting stuff done efficiently and effectively (yes, some even call me ‘particular’!). After seeing Stephen...
View ArticleQuick Tips on Estimating Social Media Volumes
Vicki provides some quick tips in this 2 minute video on using the advanced Google Blog and Twitter search functions for estimating how much social media content you can expect to find on your brand,...
View ArticleSocializing Social Media within the Enterprise
Although social media is becoming a hotter topic for more and more divisions within any enterprise, for many business groups the concept of monitoring, analyzing, or engaging on social media content is...
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Lessons Yoga Can Teach Us for Practicing Social Media
While doing a little spring cleaning, I noticed the cover of a Yoga at Home (2010, Yoga Journal special publication). One of the featured sections advertised on the cover was “power up your practice”...
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Social Media for Social Responsibility
Does your company have a corporate responsibility program in place to tackle all aspects of doing business? My recent article, “Social Media for Social Responsibility” is featured in today’s Business 2...
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Social Media as an Experiment
Why an Experiment? From my perspective, life is one big experiment. We are all just trying to get the formula right. In our personal lives the formula we seek may revolve around achieving happiness,...
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Buyer Profiling for B2B Social Marketing
Senior VP and CMO at Dell, Karen Quintos, wrote in her forward to the new book Social Marketing to the Business Customer: “Embracing social marketing and finding a way to integrate it into the fabric...
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Social Media and the New Corporate Culture
How do you determine the possible business impact one employee could have by interacting with a single customer? How do you measure the cost to a company if they never know what innovative changes...
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How to Tell When You Need Professional Social Media Software
Small business owners can get by with just a few free social media monitoring applications and tools out there for only so long. At some point, you’ll likely come to the conclusion that the time and...
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